Integration Mechanisms as Enablers of International Standardized Strategies

This chapter aims to assess the relationships between standardization of international strategy and performance. Additionally, it aims to study the relationships of four integration modes with international strategies. A sample of Slovene exporters is used. Managers responded to a structured survey. Structural equation modeling (SEM) was applied. It was found that integration modes play a role in allowing standardized strategies to be developed and implemented successfully. This study is the first to assess the integration modes → standardization relationships. Its findings are useful to academia and international managers.