Supporting quality in science communication: insights from the QUEST project

How to promote quality is a critical aspect to consider when re-examining science communication, analysed in the research carried out in QUEST project presented in this paper. Engaging key stakeholders in a co-design process - through interviews, focus groups, workshops and surveys - the research identified barriers to quality science communication and on the basis of these, proposes a series of tools and supporting documents that can serve as incentives toward quality science communication for different stakeholders across the fields of journalism, social media, and museum communication. Among these particularly important is training to also promote professionalism of communicators.