Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Keputusan Pembelian Produk Yamaha Nmax di Duta Motor 2 Kabupaten Lumajang

This study aims to determine the quality of products and quality of service to the decision to purchase Yamaha NMAX products in Duta Motor 2 Kabupaten Lumajang. This research is a quantitative research by looking for associative association that is casual or research that is asking about the relationship between two or more variables and causality. Samples taken are 45 people. Sample technique used is simple random sampling (simple random sampling). The results of this study indicate that the quality of the product to the purchase decision shows that partially the quality of the product there is no significant influence on the purchasing decision of the unit NMAX yamaha in Duta Motor 2 Lumajang. The quality of service to the purchasing decision shows that partially Quality of service there is no significant influence on purchasing decision of unit of yamaha NMAX in Duta Motor 2 Kabupaten Lumajang. Product quality and service quality to purchase decision indicate that simultaneously product quality and purchasing quality have no significant effect to purchasing decision of unit of yamaha NMAX in Duta Motor 2 Kabupaten Lumajang.