Nanotechnology in the media – On the reporting in representative daily newspapers in Austria, Germany and Switzerland (NanoTrust Dossier No. 037en – October 2012)

The media play an important role in the formation of society's opinion by drawing attention to selected topics and bringing them closer to the public. This applies in particular to areas with which a large percentage of the population would otherwise have no direct points of contact, such as nanotechnology. The current study of selected print media in the German-speaking countries now reveals the general picture of nanotechnology in the media, what topics are given significant treatment, which actors are consulted, and explains that (at least as yet) there is no need for any concerns about risk-centred controversial reporting on this technology.