Value Network Embedding Choice of Strategic Emerging Enterprises, Cognitive Dissonance and the Loss of Business Performance

Under the background of “Internet +”, strategic emerging enterprises must make themselves embedded in the enterprise value network to gain sustainable and healthy development, but it is difficult for decision maker to make the embedded choice effective. From the perspective of “cognitive dissonance” and “non-economics”, this article analyzed the reasons why the value network embedded option induced the loss of business performance in strategic emerging enterprises and the countermeasures to reduce loss, so as to provide theoretical support and method guidance for reducing the loss.