Scenario planning as a mechanism to respond to changes in market environment indicators

The question raised in the article concerns scenario planning and its role in improving the efficiency of the economic entities of the poultry industry. The relevance of scenario planning, which is considered as a mechanism for responding to changes in the environment, is substantiated. The analysis of the main volume indicators of poultry production for 2018 both in the whole industry and in the context of regions is given and the presence of the Delta in these quantities is justified. One of the reasons for the difference in the existing indicators is the lack of scenario planning in individual economic entities. In this regard, a specific example shows the scenarios of planning the technology of meat production of broiler chickens when using the rearing of roosters up to 8 weeks of age and justified their economic feasibility.