Empowering Business Model Innovation: The case of European SMEs

This research gives insight into how web-based business model tools needs to improved to empower SME business model innovation. The main goal of this research is to identify strong points and limitations of web-based business model tools for SMEs. As there are many web-based business model tools available, the research will focus on the web-based business model canvas. The research is based on interviews and a tool evaluation experiment with SMEs. These SMEs experience web-based business model tools by themselves. For this study, a problem-solution fit of the Value Proposition Canvas model will be used as a theoretical framework. Based on the outcomes, analyses will be proposed for improving web-based business model tools. The research is on behalf of a European funded project, which is developing innovative web-based tools for business model innovation to all European SMEs, the recommendations of this research will be fed back to the European project to optimize web-based tooling for SMEs.