Analisis Kelayakan Usaha Minyeuk Pret Di Desa Lam Ara Kecamatan Banda Raya Kota Banda Aceh

Abstrak . Tujuan penelitian ini yaitu untuk menganalisis tingkat kelayakan usaha pada aspek pasar dan pemasaran, teknis dan teknologis serta aspek finansial yang mencakup kriteria penilaian investasi dan analisis kepekaan. Hasil uji kelayakan menunjukkan bahwa pada aspek pasar dan pemasaran didapatkan permintaan parfum yang terus meningkat dari tahun-tahun sebelumnya begitu juga dengan strategi bauran pemasaran yang baik dapat mendukung kelayakan usaha ini. Pada aspek teknis dan teknologis didapatkan bahwa lokasi usaha yang strategis, bahan baku dengan kualitas yang baik, teknologi canggih, tenaga kerja yang ahli dalam bidangnya mendukung kelayakan usaha ini. Pada aspek finansial didapatkan bahwa dengan menggunakan alat analisis kelayakan diperoleh nilai NPV sebesar Rp. 178.923.542, Net B/C sebesar 2,88, IRR sebesar 51,84%, BEP diperoleh pada tahun ke-2, bulan ke-1 dan hari ke-5, dan PBP dapat dikembalikan pada tahun ke.2 hari ke 10. Dengan semua aspek yang dinilai, maka usaha ini layak untuk dijalankan. Pada analisis sensitivitas dengan asumsi I yaitu cost naik 5% dan benefit tetap, asumsi II yaitu cost tetap dan benefit turun 5%, asumsi III yaitu cost naik 10% dan benefit tetap, usaha ini masih layak untuk dijalankan, namun pada asumsi IV yaitu cost tetap dan benefit turun 10%, usaha ini sudah tidak layak lagi untuk dijalankan dikarenakan tidak memenuhi kriteria kelayakan. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Feasibility Analysis Minyeuk Pret in the village of Lam Ara Banda Raya sub-district of Banda Aceh City Abstract. The purpose of this study is to analyze the level of business feasibility in the market and marketing, technical and technological as well as financial aspects that include investment valuation criteria and sensitivity analysis. The result of feasibility test shows that in the market and marketing aspect, the increasing demand of perfume from previous years as well as good marketing mix strategy can support the feasibility of this business. On the technical and technological aspects it is found that strategic business location, raw materials with good quality, advanced technology, skilled workers in their fields support the feasibility of this business. In the financial aspect, it is found that by using feasibility analysis tool, the value of NPV is Rp. 178.923.542, Net B / C of 2.88, IRR of 51.84%, BEP obtained in the 2nd, 1st and 5th years, and PBP can be returned in the 2nd day of the 2nd day With all the aspects assessed, this business is feasible to run. In the sensitivity analysis with assumption I that is cost 5% increase and fixed benefit, assumption II that is fixed and benefit cost down 5%, assumption III that cost 10% increase and fixed benefit, this business still feasible to run, but at assumption IV that is cost fixed and benefit down 10%, this business is no longer feasible to run because it does not meet the eligibility criteria. 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