Notoriedad de estrategias de marketing en medios digitales, caso práctico: marca Dear One en la ciudad de Machala.

This paper aims to argue the notoriety generated by marketing and its application in digital media, taking into account that all companies should be able to generate a value chain towards their consumers, by studying their needs and desires, their behaviors and perceptions that help to establish suitable strategies for the segment or target of their product, by correctly applying digital marketing allows them to create trust bonds that Repaid in a proper positioning in the user's mind. In this sense the case study of the brand Dear one new venture, helps to guide the knowledge acquired in the university classrooms by posing marketing strategies to achieve brand awareness in the city of Machala, the sources Main information are statistical data and focus Group, that allowed to obtain up-to-date and valuable information to guide the strategies that conjugate a better perception of the consumer towards the brand of clothes and accessories. In short, marketing is the key balance point for companies to flow effectively in the market, and more than all enterprises should be eligible to apply this knowledge effectively, because the customers and current users are looking for more information, content and interaction in real time that contributes to be able to have a successful purchase decision.