Experiencia de usuario positiva, durante el proceso de diseño de materiales y la influencia de los factores demográficos

This document reveals the influence of demographic factors on the user’s perception of emerging materials made with waste from the plastic products manufacturing sector. As constructs of positive user experience, the study adopted five attributes: ecological, welcoming, attractive, luxurious, comfortable. Relationships centered on user perception and their demographic origin were identified. The methodology considered the gathering of information, through a self-applied questionnaire, with structured questions with semantic differential. A total of 46 people participated in the study. The results indicate that the attributes perceived in each of the prototypes of new materials present significant differences in terms of the valuations associated with their perception. The conclusions refer to the implications of demographic factors for the practice of design, whose knowledge can help the creative process, for a positive user experience.