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Divide profits and conquer (how co-ownership helps John Lewis to build good customer relationships)
Divide profits and conquer (how co-ownership helps John Lewis to build good customer relationships)
2010
S. J. Russell
Keywords:
Marketing
Customer retention
Economics
Customer delight
Conversion marketing
Customer reference program
Customer intelligence
Customer advocacy
Customer to customer
Customer Service Assurance
Public relations
Customer profitability
Microeconomics
Customer equity
Correction
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