Analysis on the Status Quo and Countermeasures of the Newly Emerging Tourism E-Commerce Websites

With the rapid development of tourism e-commerce, in addition to the traditional OTAs (online tourism agents) represented by CTRP and eLong, new OTAs focusing on vacation tour such as Tuniu and Uzai are emerging in large numbers. In this paper we made an analysis on the status quo of the emerging OTA e-commerce in such aspects as e-commerce products and service, marketing and promotion, and competition situations, etc., pointed that the new OTAs are suffering problems such as deficient qualities of the current products and service, lack of tourism e-commerce talents and lower operation efficiency, etc., and brought forward corresponding countermeasures for further development of the emerging tourism websites from perspectives of quality promotion of e-commerce products and service, cultivation of tourism e-commerce talents and optimization of online booking system, etc.