Employee Retention Strategies in IT Industry, Puducherry

In India over the past few years, the IT Industry has been growing in leaps and bounds. This has also posed certain Human Resource challenges to the IT employers to retain the ambitious and the transitory workforce in these sectors. This paper attempts to trace out the factors influencing retention, the importance of employee retention, and various retention strategies followed by the IT firms to retain their employees. An interview schedule is used to collect the information from 30 employers of the IT Industry in Puducherry. From the results, it is concluded that the retention strategy at entry-level and mid-level professionals, providing work convenience is considered to be the effective strategy to retain employees. Retention strategy at senior-level professional, work/life effectiveness is considered to be the effective strategy to retain employees