저비용 항공사의 e-서비스품질, 브랜드이미지, 재 구매 의도 간의 관계 연구

This study is aiming to investigate the relationship of E-service quality, Brand image, and Repurchase intention to the website of LCCs. The results of this paper show that among the dimensions of LCC’s e-service quality, information, design have influence on brand image and repurchase, and brand image has influence on repurchase intention. On the other hand ease of use and security do not affect on brand image and repurchase intention.