Adopción de redes sociales digitales en las pymes de la industria del calzado de la zona metropolitana de Guadalajara, Jalisco, México / Adoption of digital networks in smes footwear industry in the metropolitan area of Guadalajara, Jalisco, México.

Information and communications technology have made a change in the companies, according to INEGI figures of the 4 million 734 existing business units in Mexico 99.8% are micro, small and medium enterprises. All this businesses, almost 30 percent use some ICT, as PC and internet, according figures from the secretary of Economy. Among ICT we found digital social networks that are an alternative of help for SMEs, in which you can reach a big breakthrough in business, possibly an increase in sales, popularity of producer, closer ties with their customers, until, have a higher presence in the market. The following research was raised with the objective to know the percentage of companies in Guadalajara, Jalisco metropolitan area , that are using or have been using digital social networks and the benefits that this  have been attributed and affirming the hypothesis that these new technologies have become a good strategy for the growth of SMEs.