FORMULAÇÃO DAS ESTRATÉGIAS E A SUSTENTABILIDADE: CASOS DE COOPERATIVAS AGROPECUÁRIAS DA REGIÃO SUL DO BRASIL

The purpose of this study was to analyze the organizational strategy formulation process, considering the economic, environmental and social dimensions in Agricultural Cooperatives. We used the qualitative research approach, with the development of two cases. The interviews and documentary research techniques and content analysis were used to analyze the collected data. The results from the two cases suggest that there is knowledge and concern about the formalization of organizational strategies by the agricultural cooperatives, but there was no significant participation of the cooperative (considered the main stakeholder) in this process. When the perspective of sustainability is incorporated into strategic decisions, the economic dimension prevails over the others, showing that there is still a balance between the sustainability pillars in the context of these organizations.