Intentions with regard to participating in a laboratory restaurant operation from the perspective of the Theory of Planned Behavior

The present study investigated determinants of students participating in a laboratory restaurant operation in the department of Hospitality Management. The focus of the analysis is on exploring the influence of determinants as hypothesized by the theory of planned behavior (TPB)-attitudes, perceived behavior control, social norm, and personal norm on the intention to participate. The empirical research builds on a survey with a sample of 355 college students using a questionnaire. Hierarchical regression analysis showed that 55% of the variance in the intention to participate was explained by a combination of attitudes, perceived behavior control and personal norms. This finding yields teaching policy to encourage students to participate in the laboratory restaurant operation.