STRATEGIES TO ATTRACT INTERNATIONAL TOURISTS IN IRAN

The main purpose of this study is evaluation of strategies to attract international tourists in Iran. The population of this study are sales managers and general manager of airline companies in Tehran. Agency are in Tehran with B degree (active tourism). 15 agencies in inbound tourism and 20 agencies have been working in the output field of tourism. The population of the study consisted of 140 people. We determined the amount of the sample size with the used of Cochran sampling method which the statistical sample is 104 person which have been selected through the simple random sampling method. To gathering of data, we used questionnaire with 22 items. In order to analyze the data resulted from collected questionnaires deductive and descriptive statistical methods are used, and to display some statistical data we used column diagram and in deductive level to designing the model used factor analysis and also, test the hypothesis of the research we used One-Sample T Test and to ranking entropy method. The K-S Test to test distribution of Normality Findings show that Security, Publicity, Laws and Regulations and Tourism infrastructure has impact on the strategies to attract tourism in Iran. Also, the results of entropy method the security with 87%, the rules and regulations with 84%, publicity with 70% and finally tourism infrastructure with 69% were extracted as important factors in attracting foreign tourists in Iran.