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The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
2018
Jill Avery
Chekitan S. Dev
Laure Mougeot Stroock
Keywords:
Brand management
Marketing
Mergers and acquisitions
Consumer behaviour
Brand architecture
Hospitality industry
Services marketing
Portfolio
Business
Marketing strategy
portfolio strategy
Correction
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