Charactarizing sustainable Entreperneurship
2012
Despite the extensive research orchestrated on the subject of entrepreneurship, little
has been uncovered regarding sustainable entrepreneurs.
The Geneva Convention and global warming have opened new opportunities to
sustainable entrepreneurs worldwide, and introduced a new dimension to the study
of entrepreneurship. This relatively young subject matter has few investigations
under its belt and approaches every academic research paper with a perspective of
sustainable being dissimilar to non-sustainable entrepreneurs. This paper aims to
uncover what factors separate entrepreneurs from choosing a to engage in
sustainable as opposed to non-sustainable business activity. Furthermore, previous
studies within this field have barely reflected on the practical aspect of sustainable
entrepreneurship. For this very reason, this paper decided to combine academic
theory with practical case studies and interviews. The intention is to cross-reference
any results found in academic research with real-life examples, to be able to answer
our research question with confidence and integrity.
The conclusion of the investigation is counter-intuitive and explains that sustainable
entrepreneurs are no different from non-sustainable entrepreneurs. What ultimately
separates them from each other is industry specific knowledge, networks and
awareness – otherwise also known as accessibility. An entrepreneur is subject to
his/her environment and ability to allocate the resources necessary to start business
within a specific industry – if some required resources cannot be located, then that
industry is inaccessible to him/her.
Hopefully, future investigations are encouraged to exploit our conclusion as a starting
point for their own research. As an example of how extensive and complex this
subject is, our investigation developed some thought-provoking ideas, which due to
time constraint, were beyond the scope of this paper. Never the less, I anticipate
future papers to investigate subject matter, such as, whether sustainable
entrepreneurship can be viewed as a Luxury Good?
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