Holistic tourist experience in halal tourism evidence from Indonesian domestic tourists

Abstract This research explores the holistic experience in halal tourism and its consequence on tourist satisfactions and tourist intentions. The data for this study were obtained from 479 Muslim tourists in Indonesia. Exploratory factor analysis test identifies five dimensions of holistic halal tourist experiences, which can be classified into halal experience and recreation experience. Based on the partial least square estimation, this study reveals that the consequence of recreation experiences on tourist satisfaction, and tourist intention to revisit and endorse, overwhelms the effects of the halal experience.