MODEL TO PROFESIONALIZE AND IMPROVE THE COMPETITIVENESS OF BUSINESS IN THE MEXICALI VALLEY, MODELO DE PROFESIONALIZACION PARA MEJORAR LA COMPETITIVIDAD DE LAS EMPRESAS DEL SECTOR COMERCIAL EN EL VALLE DE MEXICALI

The study examines family businesses (EF) and non-family businesses (ENF); starting from the question, can a model of Professionalism improve the competitiveness of companies in the commercial sector of the Mexicali Valley. We developed an instrument to measure the internal capacities of MIPYMES, with the objective to identify and develop a model of professionalization that allow businesses to improve their competitiveness and promote local development. This is a descriptive study, whose field work was carried out in the months of May and June 2012. We examine possible existence of a linear relationship between competitiveness and its dimensions: strategic planning, Human Resources, Accounting and Finance. To validate this claim we conducted a hypothesis test of the Spearman correlation coefficient Rho, showing results that there is no linear relationship between the variables. Finally to make a comparative analysis of existing competition between the EF and ENF, the analysis of variance (ANOVA of a factor), was used to identify if the average competitiveness of EOF is equal to the average competitiveness of the ENF. The results showed that the level of significance for competitiveness is higher than the established level of significance (I± = 0.05). Thus, the average competitiveness of the EF equals the average competitiveness of ENF, i.e. There is no significant difference between both with respect to competitiveness and other variables.