What Machine Learning Can Learn from Foresight: A Human-Centered Approach
2019
Overview: Machine learning applications in business that return forecasts or predictions of future market or consumer behavior must pay attention to nontechnical aspects of how those forecasts are created and used by leaders. Machine learning projects can generate better forecasts that have greater effect by embracing key methods developed through almost 50 years of corporate foresight practice to improve the adoption and use of forecasts in organizations.
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