Independent Power Producer (IPPs) of Pakistan and CSR to Enhance Performance

Fire fighting started in Pakistan electrical generation industry in Mid 2000s. There was a huge difference between supply and demand of Pakistan electrical power generation at that time. Government lacking resources to meet consumer’s electrical energy demands open room for independent power producers (IPPs). Thirty one out of thirty six IPPs operating in the country till date are generating electricity using thermal power technologies. These power plants generate a lot of environmental pollution. This led toward serious cooperate social responsibility (CSR) issues. The connection between CSR and the value of a business has inquired upon, but a formidable difference between researches is still present if we take into account the mutual relation between innovation and CSR. This article inquires its association with collective innovation and stable production in one collective model by using the study of retrogression on compiled data that has arranged from different companies in Pakistan that produce electricity and energy. As a consequence،, we found a somewhat mediatory link between the product of creativity and the mutual relation between CSR and firm executions. The results show the importance of CSR as an essential governing mechanism for firms to be more creative, cost-effective and user-friendly.