Effect of Social Marketing on Awareness and Perception of Artiretroviraltherapy in University of Maiduguri Teaching Hospital, Maiduguri, Borno State

The research evaluated the effect of Social Marketing on awareness and perception of HIV/AIDS patients in ART clinic of University of Maiduguri Teaching Hospital, Borno State, Nigeria. Patient respondents were drawn into the study using simple random sampling. Information obtained was analyzed using simple percentage and logistics regression. The result is significance, showing that as the level of awareness of patients on ART activities increased, the use of ART facilities also increased. It further shows that as perception of clients increased, the use of ART facilities increased also because,there is positive relation between perception of clients and ART facilities. Manpower is not at best. Medics (PLWHA) who have gone through the rigors of HIV/AIDS should be in the service of ART because the service of such personnel gives hope and confidence to HIV/AIDS patients.