Behavioral intention formation: The interdependency of attitudinal and social influence variables.

Flshbein and Ajzen have proposed a theory in which behavioral intention formation is a function of the separable effects of attitude and the social norm. A variable network is deduced from their writings that explicitly models complex variable interdependencies not previously subjected to empirical testing. The findings from an experimental test support a model in which normative variables mediate the effects of both cognitive and normative information on behavioral intentions. Implications for the theory's central equations and for information processing in general are discussed.