A Rigorous Investigation on Big Data Analytics

Nowadays Big Data becomes a new trend in science, technology, business, and marketing. Traditional data analytics techniques are not able to be applied straightforward toward big data. There is a requirement to developed high-performance platform that analyzes big data more efficiently. It is challenging for the organizations to unlock the patterns of information actionable value in massive volume of data, enabling great improvements in business and technical processes, customer analytics. Datasets are heterogeneous in granularity and accessibility. There are many issues and challenges that company faces while storing and handling Big Data. The skill to automatically store, organize, review, and analyze the data is essential. This paper will tell why there is need of big data? Why big data is such a big hype? What is the need of analytics? This paper describes need of Big Data and its analysis. Paper discusses a brief investigation on big data analytics. The use of tools like HADOOP, HIVE PIG, and SPARK in summarizing the data.