On fitting paradigms to people

In a previous article (Coldwell and Moerdyk, 1981) it was argued that many blacks in South Africa are at a disadvantage in the 'White man's world' of business and industry as a result of a number of cultural factors, some of which were described. In this paper, the suggestion is made that it is probably easier and more cost-effective to find ways in which both tasks and organizations can be restructured along socio-technical design lines, than it is to try to change the personality and value structures of the labour force to fit them to the demands of the work place. A number of cultural differences are outlined and suggestions put forward about possible ways in which jobs and organizations can be modified to make them more compatible with the characteristics of the work force. A closer 'match' between the individual and his work environment is seen as the key to enhanced productivity, reduced stress, and consequent improvements in both job satisfaction and company profitability.