AD-HOC WIRELESS NETWORKS: A COMMERCIALISATION CASE STUDY

This paper presents a case study of the commercialisation of an ad-hoc wireless network technology from a subsidiary of a multinational company. The paper does not disclose any intellectual property specifics, the organisations or individuals involved. Instead the paper focuses on generic issues associated with technology transfer; exploration of market opportunities, market validation, the identification of a novel business model and economic validation. The paper wraps the case study within the academic context of commercialisation providing substantive literature sources, tools and techniques for readers faced with similar challenges; tools and techniques that can be applied irrespective of the underlying technology.