IMPACT OF GLOBALISATION PROCESS ON CORPORATE PLANNING OF COMMERCIAL BANKS IN BANGLADESH: A SURVEY OF BANKERS' OPINION

Banks in Bangladesh are facing challenges in their integra tion into the global economy. To meet these challenges, local banks must design a corporate pl anning which, in banking, refers to a systematic planning aiming at improv ing total quality management of the banks in order to provide timely services and achie ve customer satisfaction and profitability. Corporate planning refers to long-term p lanning. The author argues that it can motivate bank personnel to give proper services to the ins titution and work as a major breakthrough for a smooth functioning of the economy. For proper management of banks, operational and managerial efficiency should be standardized and a matching between customers’ needs and banks’ products is necessar y. The author also suggests that corporate planning can enhance the image of the bank, increase communication skills with the clients and prepare local banks to work in the global arena and meet the demands of the twenty-first century.