Research on the Transformation and Upgrading of Xinjiang Jujube Industry in the Context of “Silk Road Economic Belt”

Jujube planting in Xinjiang, China began in 1985, and then entered the rapid development stage of planting. By 2012, Xinjiang became the main jujube producing area in China. Due to its geographical advantage, jujube in Xinjiang, China is of high quality and has become another agricultural product with Chinese Xinjiang characteristics. However, jujube production in China has declined since 2013.Although China’s Xinjiang planting area is still expanding, the price of jujube has been affected by a significant decline, and has been maintained at a low level in recent years. Farmers’ income has decreased, and the bottleneck of jujube industry development has become prominent. Therefore, industrial transformation and upgrading is imminent. This paper combines in-depth analysis of jujube related data from 2007 to 2016, finds out the existing problems, and proposes the path for the transformation and upgrading of the jujube industry in Xinjiang, China. It aims to break through the bottleneck of jujube industry development and promote the healthy development of the industry.