El periódico como campo de tensiones: un análisis del despliegue informativo y publicitario

The main objective of this paper is to analyze and operationalize the concept of the newshole by studying media coverage of the conflict between the Argentine government and the nation’s main agricultural corporations in 2008. We have carried out a quantitative content analysis of the 384 issues published by the newspapers Clarin, La Nacion, and Pagina/12 during the 128 days of the conflict. The results of this empirical study have demonstrated that, beyond the importance of this case in the media agenda, there was also a high degree of competition between informative and advertising contents. In this sense, we maintain that the newshole should not be thought of as an airtight container, since it is habitually conditioned by advertising content, which plays a crucial role in the financing of newspapers.