Relevance between World Brands' Distribution and National Economic Strength
2012
This paper analyzes the distribution of world brands,the correlation among the number of brands,brands' value and GDP,the causal relationship between brands' value and GDP with the year of 2001 -2010 world top 100 brands' annual data of the United States,Japan,Germany,France and the United Kingdom released by Interbrand Group.Research results show there is a strong positive correlation among the number of brands,brands' value and GDP of every country; there is a strong promotion of relations between brands' value and GDP of every country.Focusing on brand building and nurturing strong brands is an important way to enhance national economic strength.Meanwhile,enhancing the national economic strength can also greatly promote brands building and enhance their value.
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