CHANGING ATTITUDES IN TOURISM - A POSSIBLE WAY TO WIN THE BATTLE WITH THE CURRENT ECONOMIC CRISIS

The current economic crisis should be viewed as an opportunity to make the changes needed for improving the tourism industry. These changes are necessary for the tourism industry and must be undertaken considering the necessity of transforming the economy into a Green Economy based on the sustainable development principles. This approach will ensure the sustainable development for the Tourism Industry. The purpose of the paper is to highlight the importance and the necessity of change in tourism, especially in the present context of economic and financial crisis.