Application of Colors in the Design of Huanghelou Cigarette Package to Distinguish Brand Character

Inspired by the psychological impact of commodity packaging colors on the consumer,this article analyzes that the application of the color difference can not only show its aesthetic characteristics and reflect its cultural value,but also promote the company's brand image.It also illustrates the application rule of color difference in the HHL cigarette brand design.Base on those analyses,it puts forward the viewpoint that the application of the color matching the brand and product orientation can distinguish itself from other brands,and play a role in the division of product grades and categories as well.