Adaptación y validación del cuestionario Epod 2.1 a usuarios libres de centros deportivos (Adaptation and validation of the Epod 2.1 questionnaire in free customers of sport centers)

Los servicios deportivos han evolucionado de forma considerable en los ultimos anos. Se ha visto incrementado el tipo, numero de actividades y servicios ofrecidos a los clientes. Al mismo tiempo han aparecido en las organizaciones deportivas usuarios que realizan sus practicas fisico deportivas de forma libre. Los instrumentos creados para conocer las valoraciones del servicio recibido por parte de los usuarios han sido diversos. Sin embargo, ninguno de ellos ha sido disenado para medir especificamente los juicios de valor de estos clientes que realizan sus actividades sin la presencia ni direccion de un tecnico deportivo. El objetivo de esta investigacion ha sido validar un instrumento que permita conocer la calidad percibida, valor percibido y satisfaccion de usuarios que realizan actividades de forma libre. La poblacion del estudio esta conformada por 591 usuarios que realizan este tipo de actividad fisica en organizaciones deportivas publicas. Se realizo un analisis estadistico de los items, un analisis factorial exploratorio, un analisis factorial confirmatorio, pruebas de invarianza factorial, asi como pruebas de fiabilidad y validez. Los resultados garantizan la validez y fiabilidad del instrumento para medir los juicios de valor de usuarios libres referentes a los tres constructos que conforman el cuestionario de analisis del servicio recibido, compuesto finalmente por 22 items agrupados en 8 dimensiones. Abstract. Sport services have considerably evolved in recent years. There has been an increase in the type and number of activities and services offered to customers. At the same time, an increased number of clients of sports organizations do physical-sport activities on their own. Several instruments were created in order to assess customers’ evaluation of services received. However, none of them has been designed to specifically measure services appreciation of those customers who exercise without any support or presence of a sport specialist. The objective of this research was to validate an instrument that allows to analyze perceived quality, perceived values, and satisfaction from customers who workout on their own. The study population was composed by 591 customers of sport organizations who exercise on their own. Statistical analysis of items, Exploratory Factor Analysis, Confirmatory Factor Analysis, and factor invariance test were run, as well as reliability and validity were tested. Results demonstrated the validity and reliability of the instrument measuring free-use customers’ perception of the three constructs that constitute the questionnaire, whose final version was composed by 22 items grouped in 8 dimensions.