Integrating Social Media and Open Data in a Cloud-Based Platform for Public Sector Advertising

Nowadays, Public Sector Advertising PSA is conveyed as unidirectional top-down stream of messages that clearly separates the content producers governments usually from content consumers citizens. As social networks and Linked Open Government Data LOGD initiatives are moving forward e-Government towards connected government, PSA platforms need to embrace the modern paradigms of empowering citizens and communities to increasingly and actively participate in functioning of the society for their own benefits. In this position paper, firstly we present our findings related to the use of content from social networks as public ads and secondly, we propose an open and collaborative platform that supports semantically-enabled, participative PSA.