Теоретические основы применения маркетинговых стратегий в реструктуризации современных промышленных предприятий

In the current economy, the competitiveness of industrial enterprises depends on its capability to react to changes of the market environments. Under these conditions, it is necessary to implement the very marketing strategy, which allows not only to keep occupied positions, but also to enter a new niche in the market. The implementation of strategic marketing by current industrial enterprises lets to improve economic efficiency of production and provide conditions for further development in business. Thus, it is necessary to built effective marketing strategies in accordance with the directions of restructuring, which are currently kept at an industrial enterprise.