Cloud pushing method, system and device

The invention proposes a cloud pushing method which comprises the following steps: a mobile terminal records the using time and/or the using field of a user, sends a property sign, the using time and/or the using field of the mobile terminal to a cloud terminal server; the cloud terminal server calculates the preferable pushing time for the user according to the using time and/or the using field; the cloud terminal server obtains the pushing content pushed to the user according to the property sign, and pushes the pushing content to the mobile terminal at the preferable pushing time. According to the invention, the time and the field of the mobile terminal used by the user are analyzed to provide an individual customized service for the user; the information is pushed to the user at the proper time and place, so that the possibility of the information being clicked is improved, and the user experience is improved. The invention further discloses a cloud pushing system, a mobile terminal and a cloud terminal server.