Innovative food products as a basis for the development of rural tourism in Vojvodina

The subject of the review article is the development of rural tourism based on innovative food products. The aim of this paper is to identify key forms of rural entrepreneurial tourism in Vojvodina. Gastronomy plays a significant role in presenting the culture and way of life of a certain area and reflects new trends in tourism-related to authenticity, sustainability, healthy lifestyle, and revival of tradition. The development of rural tourism should be based on efficient investment in the tourist offer through entrepreneurial projects that are in line with modern demand trends, including the production of food products that are gradually appearing on the market. Investing in the tourist offer in rural tourist destinations would affect the growth of income from rural tourism, and thus the economic development of rural areas and the state itself.