European Food Labelling Law

This chapter focuses on the regime of food information to consumers in Europe, covering labeling and advertisement rules. The difference between horizontal and vertical legislation is explained, and a good overview over both horizontal and vertical rules given. The chapter explains which information has to be provided to the consumer (mandatory information), and discusses certain mandatory elements in detail, such as the rules on the origin of food. This is complemented by rules for voluntary information, in particular the strict regime for nutrition and health claims. Further, the all-encompassing prohibition not to mislead the consumer is being discussed, illustrated by case-law.