Перспективы использования государственно-частного партнерства в маркетинге территорий

The study is based on hypothesis that public-private partnership is a promising marketing mechanism of modern Russian territories. To test this hypothesis, the authors examine the nature of publicprivate partnerships and identify the potential of the use of publicprivate partnerships for priority projects in the social sector, especially for priority national projects. As a result of the study the authors confirm the hypothesis and determine the prospects for the use of public-private partnerships in territorial marketing.