The Relevance, Efficiency and Effectiveness of Business Ethics Empowerment through Supply Chain Development and Merchandising Management in Improving Family Welfare in Traditional Retails in Gresik District, Indonesia

Complex retail business competitions make traditional retails relatively weak. Therefore, Grand Strategy, a model of business ethics empowerment through supply chain and merchandising management in improving family welfare in traditional retails in Gresik district, needs to be done. By implementing training and assistance of business ethics empowerment and supply chain, and merchandise management, a study needs to be conducted. This study aims to find out and analyse the relevancy, efficiency and effectiveness of empowerment program in improving the existence of traditional retails in Gresik district. The results of this study show that business ethics empowerment model, supply chain and merchandising management are assumed to be relevant, efficient, and effective in increasing business existence and family welfare of traditional retails in Gresik district. Both of these systems are concluded to be able to empower traditional retails’ objectives. Moreover, this program can also form a nice working atmosphere and keep the importance of customers, suppliers and involved parts in the business.