Are We on the Same Page?: Copreneurial Couple Goal Congruence and New Venture Viability

This study investigated the influences of couple goal congruence and venture-related communication on new venture creation. It was grounded on the Sustainable Family Business Theory using a longitudinal copreneurial sample. Structural equation modeling supported study hypotheses. First, copreneurs with couple goal congruence were more likely to have quality venture-related communication. Second, copreneurs who had quality venture-related communication were likely to have more viable new ventures. Third, there was a sequential relationship among couple goal congruence, venture-related communication quality, and new venture viability. Findings have implications for transference of copreneurial couple-based trust to create quality venture-related communication for tackling liability of newness in new venture creation.