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Segmentation of sport services users.
Segmentation of sport services users.
2014
R. Nuviala Nuviala
María Rosario Teva-Villén
Raquel Pérez-Ordás
Alberto Grao-Cruces
J.A. Tamayo Fajardo
A. Nuviala Nuviala
Keywords:
Business
Multimedia
Marketing
Sport management
Segmentation
Market segmentation
Advertising
Correction
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