Utilization of social media by agricultural extension officers in Tamil Nadu

Social media is the medium for social interaction which uses ICT tools. With the growth of internet a wide range of ICTs have transformed social relationships, education and the dissemination of information. The present study was conducted to assess social media utilization behavior of agricultural extension officers. The study was conducted in Coimbatore district on 30 agricultural extension officers selected randomly. Most of the extension officers utilized social media like WhatsApp (100.00%) followed by YouTube (66.66%) and Facebook (63.33%) for sharing information, for entertainment and to interact with other extension officers. All the extension officials were using the social media through smart phones. The study revealed that social media may be used by the agricultural scientists to disseminate the new technologies among agricultural extension officers.