A Study of Consumers’ Purchase Intention on Biotech Health Products

This study investigated consumers’ selection behaviors of biotech health foods, and constructed four correlational dimensions, namely “product knowledge”, “health concepts”, “consumer attitudes”, and “purchase intention” based on questionnaire survey. The results validated the six hypotheses regarding product knowledge and health concepts, consumer attitudes, purchase intention, health concepts and consumer attitudes, and consumer attitudes, as well as consumer attitudes and purchase intention.