Modelling Twitter conversations in #favela towards the conceptualization of the eVoice of the unheard
2020
Purpose – Social media are seen as a powerful tool for fostering interactive peer-to-peer communication for socio-economic analysis in the field of communication for development. This research has been designed to
shed light on the power of social media to harvest and understand socially-motivated discussions towards
generating recommendationsfor organizations and governments acting at the socio-economic level.
Design/methodology/approach – The study presents a large-scale analysis of social media interactions
on the topic “#favela” to generate insights into a social network structure, narrative contents and meaning
generated.
Findings – Structurally, the analysed networks are comparable with those presented in current academic
literature; automatic text analysis confirmed the promise of the inner value of communication for
development opening the floor to conceptualization of the “eVoices of unheard”, which is the collective and
conscious use of social media to mediate community discussions about tangible and intangible issues related
to socio-economic development.
Originality/value – Framed within the rise of interactive communication for development this research
show that social media an support the notion of voice proposed by Couldry (2010) moving from process (i.e.
the recording of the voice) towards value (i.e. the possibility of giving an account of one’s life and its
conditions to have an impact on human life and resources) thereby understanding intangible issues related
with socio-economic development.
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