PROCESOS CREATIVOS DE IMPRESIÓN COMO ESTRATEGIA DE SUSTENTABILIDAD A PARTIR DE REMANENTES DE LA INDUSTRIA TEXTIL

This article shows how a commercial value-added product can be generated through sustainable design. In this case linked to the textile area, which being one of the most important production matrices in the center of the country, also generates a large amount of pollution, chemical waste and waste of materials. Through the reuse of textile remnants such as canvas, jeans, cardboard, leather, adhesives, among others, the project was implemented in two areas: (1) the first, in the conjugation of the graphic design and the different design and printing trends; and its convergence in a product that can be applied in the textile and clothing industry. Obtaining as a result, in addition to the competitive advantage that is intended to achieve, lower costs; and (2) the second area is based on the application of sustainable processes to produce a product that does not affect the environment, allowing the company to apply it, reduce local taxes for the care of the environment.