Inter-organisational co-operation in improving access to activity centres by public transport.

This paper addressed the complexity of inter-organizational cooperation in respect to improving accessibility to special activity areas, focusing on public transport services. It recognizes the awareness of location owners of city centers, parks and public entertainment facilities such as amusement centers of the problems of local access by car or public transport and fear a lower attractiveness and a decrease in market share. The paper discusses the interest of the location owners to take responsibility and help to realize innovative concepts for accessibility and consider using these innovative concepts as a part of their marketing strategy.